The University of Oklahoma sincerely appreciates Valero’s consideration for new partnership opportunities with OU Athletics. Multiple opportunities are available to align Valero’s corporate philanthropy and/or marketing initiatives with key areas of focus within OU Athletics.
The Partnership
With a spirit for collaboration and innovation, Valero and OU Athletics will team up to identify ways to amplify multiple shared and individual initiatives for increased brand awareness on campus and throughout the nation. Together, two of the most visible brands in their respective industries will position themselves to thrive in the months and years to come with their shared success in higher education, athletics and the energy sector.
The Partnership
With a spirit for collaboration and innovation, Valero and OU Athletics will team up to identify ways to amplify multiple shared and individual initiatives for increased brand awareness on campus and throughout the nation. Together, two of the most visible brands in their respective industries will position themselves to thrive in the months and years to come with their shared success in higher education, athletics and the energy sector.
the valero champions club
Located beneath the main video board, Valero's brand elements will be visible to all fans to see throughout the game.
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Two club levels with different ambiences in the south end zone will be available for Valero's brand elements. Each could tell a different story about Valero's future initiatives.
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Exterior branding of Valero's brand elements which are visible to non-premium seat holders in the south end zone concourse.
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Valero's brand elements included in digital ticket delivery for club seat holders throughout the year.
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- Part of the South End Zone Renovation in 2016, OU’s newest club features 2 private indoor lounges and hosts over 2,500 fans each game along with various university events throughout the year.
- Branding within and outside the club create additional brand awareness to 85,000+ fans each game.
- Requested Gift Amount: $400,000 per year for (5) Years ($2M total)
YEAR |
2021 |
2022 |
2023 |
2024 |
2025 |
Philanthropic Gift |
$400,000 |
$400,000 |
$400,000 |
$400,000 |
$400,000 |
owen field fueled by valero
- Valero Branding marks on 25-yard line of football field with visibility from 85,000+ per game and routinely $1M+ viewers tuning in to watch OU Football.
- Allocation of gift to be aligned with Valero and OU Athletics’ current and future initiatives. Additional programming to benefit Valero's key areas of focus.
- Requested Gift Amount: $3.5M per year for (10) Years ($35M total)
valero softball complex
- New stadium and complex proposed for the NW corner of Jenkins and Imhoff. This prime location combined with the trajectory of the sport of softball in Oklahoma and the nation makes this a valuable partnership opportunity for Valero. With college softball being one of the fastest growing sports in the country national TV coverage and recognition bring this partnership to millions across the country.
- Valero branding marks incorporated throughout the interior and exterior of the new softball complex.
- Requested Gift Amount: $2M per year for (6) Years ($12M total)
